AI Insights · Timothy · October 2023
Top 5 Consumer Finance Apps on iOS in Brazil Q3 2023
In Q3 2023, the top 5 consumer finance apps on iOS in Brazil showed varied performance in terms of downloads and active users. Nubank led with strong download numbers, while Banco Itaú maintained consistent active user engagement.
In the third quarter of 2023, the top 5 consumer finance applications on the iOS platform in Brazil showed notable performance trends. Here’s a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.
Nubank: Conta, Cartão e mais had a solid performance throughout the quarter. Weekly downloads peaked at approximately 244K in late July and maintained a robust presence with numbers hovering around 200K for most weeks. Active users for Nubank also showed strong engagement, peaking at around 9.4M in late July and early September.
PicPay: Conta, Cartão e Pix experienced a steady increase in weekly downloads, peaking at around 103K in mid-July. Active users for PicPay remained fairly consistent, with minor fluctuations, peaking at approximately 1.8M in mid-September.
CAIXA showed stable weekly download numbers, with a peak of around 72K in late July. The active user base for CAIXA also remained steady, reaching around 1.5M in early July and maintaining similar levels throughout the quarter.
Banco Itaú: Conta, Cartão e + maintained consistent weekly downloads, peaking at approximately 56K in late July. The app’s active user base showed a stable trend, maintaining around 1.7M to 1.8M users throughout the quarter.
will bank: Cartão de crédito experienced fluctuations in weekly downloads, peaking at around 56K in late September. The active user base for will bank showed a steady increase, reaching approximately 398K in mid-September.
For more insights and detailed data, visit Sensor Tower.
